Author Business Bootcamp Syllabus
Author Business Bootcamp is not a course on how to write a novel. It's designed to be your complete publishing roadmap to take your writing from book to business.
Lesson 1: Choose Your Own Adventure: Traditional vs. Independent Publishing
1.1: The Journey to Publication
1.2: The Indie Author Mindset
1.3: Intellectual Property Rights
Worksheet: Intellectual Property Asset Management Checklist
Lesson 2: What Are You Writing? Whom Are You Writing For?
2.1: How to Choose the Perfect Genre
Worksheet: Author Business Plan
2.2: How to Identify Your Ideal Readers and Authors in Your Lane
2.3: How to Craft Your Author Identity
Worksheet: Essential Elements and Cardinal Sins
Lesson 3: How Will Your Author Business Make Money?
3.1: Choose Your Revenue Model
3.2: Choose Your Distribution Channels
Reference Guide: Distribution Channels Packet
3.3: Choose Your Pricing Strategy
Lesson 4: Your Are the CEO of Your Author Business?
4.1: The CEO Mindset
4.2: The Many Hats of an Indie Author
Worksheet: Author-CEO Balance Assessment
4.3: Identifying Your Strengths and Limitations
Worksheet: Strengths and Limitations
Worksheet: Company Roles
Lesson 5: Investing in Your Author Business
5.1: The 80/20 Rule for Authors
5.2: How to Hire an Editor, Cover Designer, and Accountant
Reference Guide: Working With a Cover Designer
5.3: Know Your Expenses
Lesson 6: Building Your Author Platform
6.1: Your Author Website
Worksheet: Author Website Audit
6.2: Choose an Email Marketing Service
Reference Guide: ConvertKit Vocabulary Cheat Sheet
6.3: Intro to Social Media: The Golden Rule
6.4: Facebook for Authors
6.5: Instagram for Authors
6.6: Other Social Media Platforms for Fiction
6.7: Platforms for Nonfiction and Best Practices for Authors on Social
Lesson 7: Creating the Perfect Marketing Mix
7.1: "Push" Marketing vs. "Pull" Marketing
Worksheet: Your Marketing Mix
7.2: Perfect "Push" Marketing
7.3: Perfect "Pull" Marketing
Worksheet: Email Content Plan
Lesson 8: Creating Irresistible Sales Funnels
8.1: Generating Traffic for Book Sales
Worksheet: Sales Plan
8.2: The Entry Point and Reader Magnet
8.3: The Journey of Reader Nurturing
8.4: The Upsell
Lesson 9: Amazing Systems for Authors
Bookkeeping for Authors, Tax Prep on Autopilot, Book Launch Checklist
Lesson 10: Amazing Tools for Authors
Secret Weapons of Author-CEOs